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At MDM, we pride ourselves on being thought leaders. Following are a number articles produced by our directors and team experts that provide an insight into design, communication, marketing and business – practices and trends.

Online content strategy – delivering the right message

Content strategy focuses on the planning, creation, delivery and management of online content. It’s not limited to words – a comprehensive content strategy will include images, infographics, downloads, and multimedia elements such as videos and podcasts.

An effective content strategy delivers the right content to the right user, at the right time. It improves the user experience by ensuring that your online content is useful and usable, well structured and easily found.

At MDM, a solid content strategy is at the heart of our Interactive Connection Framework. We take a planned, methodical approach to developing content designed to connect with your target audience, and ensure that the look, feel and storytelling across your digital applications delivers a consistent – and engaging – user experience.

Each piece of content your company produces should have a specific purpose and audience in mind. Your content strategy should identify what content already exists, what content should be created, and why this new content is needed. Content creation requires a systematic approach, considering:

  • Who you’re creating the content for.
  • The problem it will solve for that audience.
  • How it will be unique.
  • The formats you’ll focus on: blogs, videos, infographics, etc.
  • The channels you’ll use: website, social media, EDMs, etc.
  • How you’ll schedule and manage content creation and publication.

It’s important to agree on resourcing and a process for content creation within your company – otherwise you’ll be left with a detailed content strategy and calendar, but no one to create or publish your content.

If there’s not an established process, it’s essential to identify the people (from authors to approvers) and workflows that will support the delivery of your content strategy. Consider how you will you ensure your content tells a consistent story and uses the same familiar language and tone of voice across all formats and channels.

'Each piece of content your company produces should have a specific purpose and audience in mind.'

Whether you’re starting to build your online content strategy or your existing approach could do with a refresh, MDM can help.

At MDM, we design and build digital and interactive communication for some of the most prominent global companies including websites, smart phone and tablet apps, social media assets and digital campaigns.

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User interface (UI) trends – pushing boundaries

There’s no doubt the UI design landscape is changing rapidly as the way we interact with websites continues to evolve. At MDM, we’re experts at understanding and responding to digital trends – ensuring that our clients are at the forefront of digital and interactive innovation. Our Interactive Connection Framework focuses on the UI whenever we produce a website.

We’re excited by the future of UI. To us, it’s about pushing boundaries, breaking the rules and taking calculated risks to deliver digital experiences that leverage the latest trends and captivate your audience.

Trend 1. Borderless design

Many credit the iPhone X and its borderless display for driving the trend towards borderless design. Traditionally, designers have used multi-screen, grid-based systems to create websites that offer consistency, balance, and order. This approach gives a sense of familiarity to users, but limits the designer’s creativity.

Also known as the 'one page website', borderless UIs allow users to browse a site’s content without having to click through screens. Relying instead on scrolling, going borderless supports more fluid storytelling and an immersive user experience.

Trend 2. Vibrant colour palettes

Bright and bold colour palettes are rapidly replacing flat, muted tones. Colour is an important part of your brand’s personality and has a huge impact on the way your company is perceived – now is the time to use dramatic, vivid colours to inject energy into your site.

We’re also expecting gradient to make a design comeback – brands like Instagram and Spotify are leading the charge towards two-tone overlays and both bold and subtle colour transitions.

'Also known as the 'one page website', borderless UIs allow users to browse a site’s content without having to click through screens. Relying instead on scrolling, going borderless supports more fluid storytelling and an immersive user experience.'

Trend 3. Bold typography

Supporting the rise of clean and simple layouts in favour of intricate, image-heavy designs, we’re seeing supersized and expressive typography used to create interest and impact.

Clever use of typography is an effective way to improve usability while allowing designers to create a highly personalised look and feel for your site. Combined with unconventional layouts and vibrant colour palettes, the use of oversized headlines and a move away from 'safe' traditional fonts gives designers the flexibility to create a truly unique website experience that authentically communicates your brand.

Trend 4. Full screen video

We’re predicting that static images will increasingly be replaced by full-screen video content. Full-screen videos are dramatic and engaging, and visually far more appealing than static content. A well-crafted video uses visuals and voiceover to convey your brand message in a way that’s far more compelling than text alone, and presents an opportunity for visual storytelling that supports your efforts across other channels.

At MDM, we design and build digital and interactive communication for some of the most prominent global companies including websites, smart phone and tablet apps, social media assets and digital campaigns.

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User experience (UX) trends – leveraging new technologies

Today, we’re connecting with technology in ways that seemed revolutionary just years ago. Biometric authentication, voice activation and augmented reality are just a few of the advances that are transforming the way we connect with digital devices and the world around us.

At MDM, we’re excited about creating user experiences that make the user the hero. Our Interactive Connection Framework puts UX front and centre to deliver websites and apps that leverage new technologies and trends to strengthen your connection with your customers.

Trend 1. Simplifying the user journey

Whenever we interact with an app or website, we have a particular goal in mind. Whether it’s staying connected with friends and family, keeping up with the news, researching our next holiday or shopping online, the less effort we need to exert to achieve this goal, the better our user experience.

Linear design is becoming increasingly popular as a tool to make the user journey simple and smooth. A linear user flow provides signposts for each step, allowing users to complete one action at a time, and quickly estimate the total time required to complete a task. The online checkout process – first, provide your details, then select from delivery options, and finally, make payment – is a good example of a linear user experience that most people are familiar with.

Trend 2. Treating content as king

With user interface trends supporting a ‘less is more’ approach to website design, providing users with relevant, quality content becomes even more important to the user experience. Stripping away visual clutter provides an opportunity to make your content shine – make it short and sharp, and help your readers find what they need using clear signposts and clean, simple navigation.

Trend 3. Providing advanced personalisation

Many apps and websites already use location data to deliver tailored content or real-time offers. While this location-based approach will be refined and expanded in the near future, we’re excited to see the emergence of customised user interfaces as the next frontier in personalisation. Allowing users to permanently adjust the font size, contrast, or layout of your app will transform the way they connect with your brand.

'With user interface trends supporting a ‘less is more’ approach to website design, providing users with relevant, quality content becomes even more important to the user experience.'

Trend 4. Supporting cashless payments

Cashless payment is quickly becoming the new normal. In fact, the number of people using this method of payment almost doubled in 2017, with 86 million users registered for Apple Pay and 24 million for Android Pay. Against this backdrop, it makes good sense for developers to incorporate a cashless payment option that supports both online and offline purchases when building or expanding mobile apps.

At MDM, we design and build digital and interactive communication for some of the most prominent global companies including websites, smart phone and tablet apps, social media assets and digital campaigns.

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